WTF - Wayfinding the Future

It’s 2020 and the future is here. Whether we like it or not, our lives are more affected by technology every day. The gap between the built environment and the virtual world is closing fast and at some point, we may not even know the difference. Our species has evolved strong instincts about how to get from here to there, where we feel safe (or not), and how we remember the way. In a world where everything starts to look the same, memorable landmarks and authentic moments of connection are our most highly valued commodities. It’s no coincidence that with the rise of the digital in every aspect of our lives, there has been so much emphasis on placemaking in the public realm. No matter how much technology advances, we are still human and will always desire a sense of place, connection to our built environment and to each other.