Founder & President Friedman & Partners Wayland, Massachusetts
Staying stagnant invites obsolescence. What’s your firm doing to identify the next big opportunities? What steps are you taking to move up your clients’ value chain to help shape their needs and earn higher fees? In terms of business development (BD), how are you approaching BD differently now, and how are you preparing to approach it differently going forward? What’s your firm doing to enhance these skills among staff? Join me for a wide-ranging discussion about the future of building business for A/E/C and environmental consulting firms.
Presented in partnership with SMPS (Society for Marketing Professional Services) Boston
Discuss the importance of, and strategies for identifying, the value their firm confers to clients so as to move beyond the "billable hours" business model dominant in the A/E/C industry.
Through specific case studies, participants will discover how some firms have successfully developed new service offerings and re-bundled existing services to differentiate their firm and command higher fees.
Recognize the vital importance of building a firm-wide business development (BD) culture in which employees can contribute in ways commensurate with their career juncture, functional role, and BD acumen.
Craft a professional development program that effectively identifies, nurtures, and develops its next generation of business development leaders.