In this talk, I explore the ways in which Western therapeutic imaginings, longstanding gender logics and a composite of daunting demographic changes conspire to reconfigure the way people think about family relationships in South Korea. South Koreans are divorcing, delaying and rejecting marriage, and curtailing childbirth at unprecedentedly high rates. National conversations connect these trends with alarming rates of depression and suicide among the youth and elderly, generating widespread concern that the once taken-for-granted cultural bedrock of the family is eroding. The perceived high stakes for individuals, families, and the nation at large has prompted South Koreans of all ages and backgrounds to enroll in a diverse array of public, private and religiously affiliated family schools (kajok hakyo) to learn emotional skills purported to revitalize their families. Drawing on a year of field research and participant observation in a range of family schools in Seoul, I show how these new forms of family education invite South Korean men and women to focus on the emotional aspects of their lives in a style that is in counterpoint to older ideals of duty, sacrifice, economic stability and social reproduction. Though these programs nurture new, and even radical, therapeutic sensibilities, they also reinforce deeply rooted cultural expectations that mothers bear primary responsibility for family revitalization and social harmony.