Race and technology, prominent motifs in the history of U.S.-Japanese relations, have not been examined in relation to each other. My proposed topic is to trace the parallel development of television, both as a technology and as a medium, in the two nations from the 1930s to the 1970s and examine how it failed to create universal trans-Pacific television culture that would transcend the East-versus-West racial divide. Before World War II, the two people dreamed that television broadcasting would enable viewers to see and know the distant world and help make the world smaller and more peaceful. After the war, the U.S. government helped develop Japan’s television industry. Japan too vigorously invested in television industry. By the 1964 Tokyo Olympics, the era of “live via satellite” TV began and opened opportunities for American and Japanese people to view each other and the same events together and feel a sense of connectedness. Exchanges of television technology and broadcasting services between them did not necessarily build trans-Pacific intimacy, however. Images of the other reflected in their respective TV programs never overcame many of the earlier cultural and racial stereotypes. Worse, through the 1970s, television became an emblem of Japan-U.S. trade frictions, culminating in the bitter “racial” confrontation in the 1980s. Television’s failure to create a shared trans-Pacific community demonstrates racism’s tenacious hold on the people. Television left the two people to face with the much more difficult task of exploring pathways to a culture in common, with no racial divide.