MedTech Exec Talk

When Data-Driven Training, Marketing and Sales Came Together to Turn a Product Around; A Powerful Case Study

MedTech Exec Talks Moderator(s)

• 

  Kapil Kalra

  Chief Revenue Officer
  ACTO

MedTech Exec Talks Speaker(s)

• 

  Jacqueline Cronin

  Senior Marketing/Training Manager
  Teleflex

How does a global medical device company go from having a product underperform for two years to exceeding sales results in back-to-back quarters in just 3 months? Come learn about how Teleflex digitally transformed their field teams to engage legacy reps, implement a new sales methodology and gather field learning data that drove commercial outcomes.