While medical technology is often the difference between life and death, it is far more often a decisive factor in determining a patient’s quality of life. QOL products deliver healthier, safer and more functional lifestyles and play a critical role in returning patients to contributing active and vibrant lives. These are the products that often allow a neighbor, son/daughter, parent to resume their valued place as contributors to our society. Frequently challenged to attract investment capital and/or receive favorable reimbursement, these products drive the innovative medical technology industry and are essential to maintain to desired quality of life. This panel will explore the challenges impacting quality of life enhancing products.