After Yes - Navigating the Rules of the Road in Today's Marketplace
Widespread concern has been raised about the medical misinformation surrounding the safety of FDA-approved or cleared medical devices and drugs. What is behind this medical misinformation? Often it is legal advertising -- disguised to look like an FDA safety alert, recall or other critical medical warning, but actually intended to drum up patients to join class-action lawsuits. The ads may not be placed by the lawyers directly, but by “lead generators” who are paid to find plaintiffs across the U.S. for the law firms. This panel will discuss recent trends in attorney advertising, as well as the impact attorney advertising is having on the MedTech industry.