.jpg)
After Yes - Navigating the Rules of the Road in Today's Marketplace
Panel Session
Legal & Health Care Compliance
Business Strategies
Ilyssa Levins
Founder/President
Center for Communication Compliance
Ann Ford, BSN, JD
Partner
Hall Prangle & Schoonveld
Michael Varadian, JD, MBA
Founder
HealthSpan Advisors
Denis Jacob
VP, Deputy Chief Compliance Officer
Orthofix
Ensuring ethical behavior is of critical importance to the medtech industry. Experts agree that compliance systems based on values, rather than rules, have greater potential for long-term success, but such a transition can pose significant change-management challenges. This session will feature legal/compliance, behavioral change and communication experts who dissect challenges and opportunities for medtech companies to enable business decision-making based on values. The panel will focus on three critical success factors for more quickly moving the commercial organization from a rules- to values-based mindset:
1. Cognitive: considers what employees need to know to remain in compliance
2. Emotional: focuses on how employees feel about what they choose to do or how they act
3. Behavioral: helps employees act on information in a compliant way
The panel will define these inter-related components and provide examples from the medtech space for how to address them. The cross-functional panel of experts will deliver practical, relevant and current advice.
Additionally, key success factors will be explored, including but not limited to:
• Ensuring that employees can clearly articulate why ethical decision-making helps improve the lives of their customers and patients
• Helping the organization characterize the behaviors/traits of the ‘model sales representative’ in the context of ethical behavior
• Avoiding training that creates confusion versus clarity
