With the industry changing rapidly, it isn’t about the device, prescription or IT system. It’s about the health care ecosystem focusing on improving patient outcomes while reducing costs. The health care industry is now a seller-beware world of super-informed, highly-connected and data-driven buyers. From precision medicine, connected platforms and apps to artificial intelligence, data and media, the future of healthcare is transforming, and commercial strategies must evolve to keep up. Join us for an in-depth look at top trends and key commercial strategies for managing these new types of buyers. We will be looking at the three drivers of change impacting commercial models: innovative technologies, changing job market and new buyer expectations. Audience takeaways include: practical insights that can be applied within your own organization, frameworks and tools to uncover potential opportunities and gaps in your commercial model and highlights from the latest research on commercial strategy and industry trends.