Industry Outlook & Insights
90% of hospital execs who responded to a recent ZS survey believe that medtech manufacturers can’t succeed with product innovation alone. Customers are demanding something different. A more empowered marketing capability can help medtech companies bring more personalized value to patients, providers and health care systems while improving the portfolio’s relevance overall. In this panel, we will explore why the industry needs to evolve marketing’s role, how to make it happen and what benefits leading companies, customers and patients can see as a result.