Industry Outlook & Insights
We all know examples of bad product and service design. The USB plug (always the third time lucky) or the experience of rushing to make your connecting flight at many airports. We also all know iconic designs, such as the Swiss Army Knife, the humble Google home page or the Disneyland visitor experience. All of these are constant reminders of the way strong design can be at the heart of both disruptive and sustained commercial success in physical, service and digital settings.
Great design, and the problem-solving approaches that produce it, have also made their way from the shop floor to the C-Suite where top teams are applying user-centered design methodologies to a range of business problems, from customer experience, to the experience of a manufacturing assembly worker. Until now, many business leaders have struggled to measure the true value of the design actions they are taking, or don’t know where to prioritize. To help solve this problem, McKinsey undertook one of the largest and most rigorous research studies to date aimed at understanding which design actions are most closely tied to financial performance. The impact is significant.
In this session you’ll learn more about the research findings and hear from a panel of experts on how leaders and organizations are deploying design against a range of business cases in MedTech. Attendees will walk away with a better understanding of the importance of design as a strategic differentiator and the types of actions they can take to capture this elusive prize.