Leadership & Professional Development

BC/NAV

LDR50 - AI Is Changing Marketing as We Know It, Are YOU Ready?

BCUG/NAVUG Presenter(s)

• 

  Jon Rivers

  President/Social Media Disruption Expert
  Marketing Monarchs

It doesn't seem possible but the rate of change in the world of marketing seems to be increasing. Artificial Intelligence is everywhere, and it can help you work smarter and see better results, but how? The infusion of AI into marketing is assisting in aiding the decision making and automation in allowing to free up valuable executive time, and you'll learn why visionary marketing leaders need to understand AI and how it impacts both marketers and consumers.

Learning Objectives:

• During this session you're going understand what AI is, how it is being used in Marketing and understanding about a few of the tools on the market today.
• You will walk away with a better understanding of AI for Marketers
• After this session, you will be better primed on your journey to look at using AI tools in your company.