Marketing & Sales
eXtreme365
Secondary Track: Thought Leadership
Michelle Glennie
Partner, COO
The Partner Marketing Group
Barbara Pfeiffer
Marketing Director
The Partner Marketing Group
In recent years, Account Based Marketing (ABM) is the hot topic appearing on almost every list of B2B marketing trends. Why? It works! According to a study by ITSMA, 84% of B2B marketers say ABM delivers a higher ROI than any other approach. However, getting started with an ABM program can be overwhelming, particularly for smaller marketing teams. In this session, we’ll look at how ANY company and marketing team - regardless of size - can use ABM strategies and tactics to fuel a winning program.