Marketing & Sales

eXtreme365

Secondary Track: Thought Leadership

EXS04 - Practical Account Based Marketing

Presenter(s)

• 

  Michelle Glennie

  Partner, COO
  The Partner Marketing Group
• BP

  Barbara Pfeiffer

  Marketing Director
  The Partner Marketing Group

In recent years, Account Based Marketing (ABM) is the hot topic appearing on almost every list of B2B marketing trends. Why? It works! According to a study by ITSMA, 84% of B2B marketers say ABM delivers a higher ROI than any other approach. However, getting started with an ABM program can be overwhelming, particularly for smaller marketing teams. In this session, we’ll look at how ANY company and marketing team - regardless of size - can use ABM strategies and tactics to fuel a winning program.