The paper will discuss the case study of a recent successful Battery Energy Storage System (BESS) project in North America and other multiple use cases of BESS, including revenue stacking, in global energy markets. Many organizations are calling battery energy storage (BES) systems the answer to renewables integration and other industry challenges. However, most organizations keep this solution at half full or even close to empty. That’s because most organizations target individual value streams from battery systems. When you’re only trying to recoup an investment based on individual value streams, the profitability of the investment suffers. Honeywell recently delivered a project in North America where they are providing multiple use cases at a University, viz. peak avoidance along with seamless back-up power. By stacking just two uses cases the project became very attractive and was approved, with the potential of stacking more revenue streams in the future. We asked the question - how can storage investments provide value along a broader continuum of market-based earning (MBE) opportunities? Batteries can’t do it alone. They need to be controlled using advanced algorithms that can balance a variety of factors to deliver the right service at the right time. The system solution should allow you to see a trade-off analysis that shows the relative costs and benefits of system sizing and the control features that can be included in your specific system. In achieving these capabilities, smart storage buyers will grab that solution glass and fill it to the brim with revenue-creating applications.