Close this panel
Browse By Date
Browse By Poster Author
Browse By Title
Close this panel

(1) Go Walk Houston: A Multi-Sector, City-Wide Walking Campaign to Increase Physical Activity


Authors:

Rita Cromartie – Grant Project Manager ,Office of Chronic Disease Health Education & Wellness, Houston Health Department

Debra Maxwell, MPH – Health Planner, Houston Health Department

Abstract:

The City of Houston Health Department (HHD), in partnership with the Go Healthy Houston (GHH) Task Force and the Houston Parks and Recreation Department, developed and launched the city-wide walking campaign, Go Walk Houston in April 2018, adapted from the Surgeon General’s National Step It Up Campaign. The launch day kickoff “Go Walk Houston Day”, April 4, was recognized by a signed proclamation by City of Houston Mayor Sylvester Turner in 2018. This multi-sector collaboration successfully leveraged resources including in-kind hours, grant resources, and connections (including the sports and fitness community) to develop a Houston-specific messaging campaign to promote walking across the entire city as a cultural norm. The Go Walk Houston messaging campaign was developed with digital and print promotions including radio ads, electronic billboards, a Go Walk Houston Call to Action, a Go Walk Houston website, hashtag, registration forms, a social media toolkit, and additional outreach strategies and activities to promote walking in Houston. The Go Walk Houston campaign continues to encourage all Houstonians to “step it up” and “Go Walk Houston” and provides resources to support individuals in their quest for healthy, active living. The Go Walk Houston Call to Action provides a guide to how partners across all sectors can work together to improve walking and walkability for all Houstonians.

Rate This Poster

Stuff for notes
Stuff for Message board

Share Poster

Help

Technical Support

(877) 426-6323

support@meetingproceedings.com

Feedback

SUBMIT FEEDBACKfeedback icon

We really appreciate your feedback on the eventScribe website. We use the data to improve the experience and simplify the process for users like you.

Comments


Log In / Sign Up


Already have an Event Scheduler or mobile app login? Login with those details. If not, create a login.


Log In   Sign Up
Access your bookmarked poster and notes by logging in ...   Sign up to take notes on poster, bookmark poster, and submit feedback.
 
 
  Lost your access key?      
   
You need to be logged in to bookmark posters, save notes, or rate posters.