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(1) Go Walk Houston: A Multi-Sector, City-Wide Walking Campaign to Increase Physical Activity


Rita Cromartie – Grant Project Manager ,Office of Chronic Disease Health Education & Wellness, Houston Health Department

Debra Maxwell, MPH – Health Planner, Houston Health Department


The City of Houston Health Department (HHD), in partnership with the Go Healthy Houston (GHH) Task Force and the Houston Parks and Recreation Department, developed and launched the city-wide walking campaign, Go Walk Houston in April 2018, adapted from the Surgeon General’s National Step It Up Campaign. The launch day kickoff “Go Walk Houston Day”, April 4, was recognized by a signed proclamation by City of Houston Mayor Sylvester Turner in 2018. This multi-sector collaboration successfully leveraged resources including in-kind hours, grant resources, and connections (including the sports and fitness community) to develop a Houston-specific messaging campaign to promote walking across the entire city as a cultural norm. The Go Walk Houston messaging campaign was developed with digital and print promotions including radio ads, electronic billboards, a Go Walk Houston Call to Action, a Go Walk Houston website, hashtag, registration forms, a social media toolkit, and additional outreach strategies and activities to promote walking in Houston. The Go Walk Houston campaign continues to encourage all Houstonians to “step it up” and “Go Walk Houston” and provides resources to support individuals in their quest for healthy, active living. The Go Walk Houston Call to Action provides a guide to how partners across all sectors can work together to improve walking and walkability for all Houstonians.

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