Category: Fellows Posters
Purpose: When tertiary resources are inadequate for medical information, prescribers utilize pharmaceutical companies’ medical information department. These departments prepare standard/scientific response documents (SRDs) to answer common and expected questions. However, the information provided varies in content and format based on the company contacted. Lack of standardization may result in prescribers questioning the credibility of information provided. An endorsement of SRDs adherence to acceptable best practices may improve the trustworthiness and credibility of these documents. The objective of this study is to collect prescribers’ opinions on the impact of a third-party stamp-of-approval on the standardization and validation of SRDs.
A de-identified, Institutional Review Board approved web-based survey will be conducted by a third party market research organization, Dyanta. Prescribers will be identified for participation in this survey based on the following criteria: needing to look up information regarding medications to treat patients, currently practicing with at least three years of experience in their current setting. Prescribers will only be excluded if they are employed by a pharmaceutical or biopharmaceutical company. A total of 500 prescribers will be surveyed. The survey will focus on gathering opinions regarding the impact of a third-party stamp-of-approval on the acceptance, trustworthiness and credibility of standard/scientific response documents.