Category: Professional Posters
Purpose: This study was to investigate the patients’ cognition of and their willingness to pay (WTP) for pharmacy services in a private hospital in Guangzhou, and thus provide the groundwork for the rollout of paid pharmacy services within the hospital.
Methods: The structured questionnaires were presented to the patients or their family members during a short-time face-to-face interview. In addition, the questionnaires were also distributed online to a WeChat customer group. The Contingent Valuation Method (CVM) was employed to measure respondents’ WTP. Chi-square and Fisher’s exact test were performed to examine the factors related to the participants’ WTP.
Results: 51 valid questionnaires in total have been collected in this research. 60.78% participants or respondents were female and the average age of the patients is 36 years old. 82.35% of patients were willing to pay for the pharmacy service and 52.94% of them were willing to pay 100CNY or less.
Conclusion: Most of the respondents valued the pharmacy services in this hospital and were willing to pay for them. The maximum amount would be 100 CNY.