Power Hour Breakout
Maria Gomez Viyella, BBAfromBabsonCollege:Technology, Entrepreneurship, andDesign
Co-Founder and Market Research Analyst
Mighty Well Inc
Mighty Well: Founder/Employee (Status: Ongoing), Other Financial or Material Support (Status: Ongoing)
By using the principles of human-centered design thinking, AVA Network members will learn how to incorporate their end consumers (the patient) into the product design process. At the same time, the audience will learn about the problems and safety concerns that patients are facing on their own when living with long-term vascular access, and which sources of knowledge they are turning to learn more about line care management. The goal is to empower AVA Network members to improve patients' quality of life by raising awareness on the issues that emerge after line placement and how they can communicate effectively to the patients on how to prevent them. Industry leaders will also be able to learn how to work directly with patients to improve their product offerings and process, as many patients are now turning online to develop their own homemade "hacks" to gap areas of the vascular access, infusion therapy, and home care markets.