Learning Lounge


Negative Reviews Are Good for Business

Thursday, April 11
4:30 PM - 4:50 PM
Location: Exhibit Hall D-E

Sponsored By: Camp Construction Services, RealPage, Inc.

Negative reviews got you down? Less than positive reviews aren't necessarily a bad thing - they can be just as powerful in swaying decision makers. We'll show you 5 ways negative reviews can help you secure leases and retain residents.

Learning Objectives:

Lia Nichole Smith

Vice President of Education and Performance
ApartmentRatings and SatisFacts

Lia Nichole Smith is the VP of Education and Performance for SatisFacts and ApartmentRatings. A published author, Lia has over 15 years of experience solving retention, reputation management and marketing challenges for conventional, affordable and senior communities. Prior to her current role, Lia was the Director of Marketing and Training for SPM Property Management where she is credited with building an online university of 70+ customized courses, enabling on-demand access to critical training.


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Negative Reviews Are Good for Business

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