Marketing Lab

Alexa, Help Me Market My Apartments

Friday, April 12
10:00 AM - 10:45 AM
Location: 382AB

Sponsored By: Fit Supply, LLC

The popularity of voice assistants (like Amazon's Echo or the Google Assistant) have skyrocketed in recent years. These items are a hot ticket, with more than 100 million Echo's sold and Google Assistant being downloaded on nearly 2 billion devices. Consumers are utilizing personal assistants as a natural part of their daily routines. So, how can you leverage this technology to grow, retain and manage your multifamily business? We'll show you how you too can benefit from incorporating voice search into your marketing routine. More than 50% of online searches are expected to be "hands-free" by 2020. This gives us just one year to prepare and get our marketing in-line with this shift in the marketplace.

This session will be limited to 100 attendees.

Learning Objectives:

Kristi Fickert, NALP

Vice President of Marketing and Training
30 Lines

Kristi Fickert is Vice President of Marketing and Training at 30 Lines. She has 19 years of multifamily experience, including 15 years as Senior Marketing Director at Village Green. Her expertise includes lease-up and repositioned assets. She is an instructor for the Greater Cincinnati/Northern Kentucky, Columbus, and Dayton Area Apartment Associations, and a presenter for the annual Apartment Internet Marketing Conference, Multifamily Insiders and MultifamilyPro. She has also been a speaker for the Cincinnati Reds, Urban Land Institute, and Commercial Real Estate Women and has been featured in UNITS magazine.


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Alexa, Help Me Market My Apartments

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