Independent Owner

Presentation format

Independent Owner Luncheon: Loyalty Economy: Building Relationships That Love You Back

Friday, April 12
12:45 PM - 2:15 PM
Location: 381BC

Sponsored By: Yardi Systems

In a market where the price comparisons can dominate the marketing focus, it’s good to remember the economics of loyalty. When a resident chooses a community simply for the price, there is zero loyalty established in the relationship! They will move down the street without a second thought for the next deal. A culture of loyalty exists when people choose because of what they love about the people, place, and life. Relationships established with mutual benefits and love produce loyalty. People stay long, cooperate more and are more likely to work to maintain the relationship.

The economics of loyalty has a clear vision to produce higher resident and employee retention, reduce turn over and training cost. Plus, loyalty attracts great residents and employees to our community, creating an onsite culture that produces loyalty. Toni Blake and Mindy Price will show you both the strategies and national data points that build inspired relationships that love you back.


Learning Objectives:

Toni Blake


Toni Blake is a popular international speaker, consultant, author and comedienne inspiring thousands of multifamily apartment industry professionals every year. With over 30 years of training experience, her “laugh while you learn” approach has made Toni one of the most sought-after experts in her field. As a published author, Toni’s ideas have been published in dozens of trade magazines and blogs across the country. Toni has been honored with the Multifamily PRO “Industry Legend” Award and was selected by the National Apartment Association as one of the industry’s “Marketing Gurus.” She is recognized for her research and innovative concepts in customer service, sales, marketing and social media. Toni was again honored at the Multifamily PRO “People’s Choice Awards” winning awards for “Educational Excellence” and “Imagination and Innovation.” Utilizing her multi-lingual talents, Toni was a featured speaker at the ISTA Conference in Kassel Germany, presenting IN GERMAN to an audience of 260 German multifamily professionals. She currently serves as President of and lives in Northern Colorado with her husband.


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Mindy Price

VP of Sales
J Turner Research

Mindy Price is a seasoned multifamily professional with over 20 years of experience in management, association management, as a vendor, speaker, emcee and even as a property owner. Mindy hosted the radio show “The Real Estate Round Table" and has been recognized as one of the elite "40 under 40" group by the Houston Apartment Association. She serves as the Vice President of Sales for J Turner Research, a leading research firm serving the multifamily
industry. She is actively involved with multiple industry associations. She serves on the Education Advisory Council for the Houston Apartment Association. For the National Apartment Association she is a member of the National Suppliers Council, an Alternate Delegate, PAC Ambassador, member of the Education Conference Committee, Marketing Committee and a 2017 Leadership Lyceum graduate.


Send Email for Mindy Price


Independent Owner Luncheon: Loyalty Economy: Building Relationships That Love You Back

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