Marketing Lab

Presentation format

Gain Your Marketing Edge with Google

Friday, April 12
9:00 AM - 9:45 AM
Location: 382AB

Sponsored By: Fit Supply, LLC


Google is today’s marketing power platform, and you’re most likely already using it in some capacity to lease more apartments. But, Google is consistently upgrading their tools, announcing new features and launching additional products to help businesses get discovered online. Our experts will bring you up-to-speed with the goings on at Google, so you can be in-the-know on the latest offerings within their suite of products and know which of these to apply to your digital marketing strategy for the most significant impact. No matter your role or position, you’ll gain the knowledge you need to ask the right questions of your digital partners and drive your Google strategy to new heights with better results.


Learning Objectives:

Mike Whaling

30 Lines

Mike Whaling is President of 30 Lines, where he helps businesses drive more traffic and convert more leads through websites, email, SEO and social media. He moderates the weekly #AptChat on Twitter about trends impacting apartment companies, and he co-authored the ebook Getting Inside the Mind of the Online Renter. He was named a Top 10 Promoter of Technology for the multifamily industry, and has been featured in Multifamily Executive, Multi-Housing News and UNITS.


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Kristi Fickert, NALP

Vice President of Marketing and Training
30 Lines

Kristi Fickert is Vice President of Marketing and Training at 30 Lines. She has 19 years of multifamily experience, including 15 years as Senior Marketing Director at Village Green. Her expertise includes lease-up and repositioned assets. She is an instructor for the Greater Cincinnati/Northern Kentucky, Columbus, and Dayton Area Apartment Associations, and a presenter for the annual Apartment Internet Marketing Conference, Multifamily Insiders and MultifamilyPro. She has also been a speaker for the Cincinnati Reds, Urban Land Institute, and Commercial Real Estate Women and has been featured in UNITS magazine.


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Gain Your Marketing Edge with Google

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