Presentation format

Your Property's Talkability: Let's Give Them Something to Talk About!

Friday, April 12
11:30 AM - 12:30 PM
Location: 360


Are people talking about you? They should be! This energetic session is full of ideas to get everyone talking about your property! We will explore ideas to help you increase your talkability to attract new residents, retain current residents, and attract new talent! Join us to learn how to create “WHOA! amenities” and host “Instagram-worthy” resident events. Attract the brightest and best talent by creating a “culture club” that engages employees! Come ready to think outside the box to learn great ideas to make your property the talk of the town!


Learning Objectives:

Shawn Reynolds

Director of Training
Grand Atlas Property Management

Shawn Reynolds is the Director of Training for Grand Atlas Property Management. She is passionate about helping employees exceed expectations and achieve their greatest potential. Shawn began her career as a Leasing Consultant during college at Michigan State. Her career includes positions in marketing, operations, and training for small regional companies, national developers, and REITS. Through Grand Atlas Academy, she oversees training and development for 1200 employees at 160+ properties in 13 states


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Lori Valenti-Webb

Property Playbook

Lori Valenti Webb is the owner of Playbook, an outsourced CMO firm. She is a licensed Broker and has over 10 years of experience in the multifamily industry. She has been responsible for the branding, advertising and marketing for over 90 lease-up developments across the nation. Lori’s expertise is to focus and position each and every asset, in their respective markets, for success and garner maximum rent potential with the least amount of vacancy time. She works directly with national vendors and partners to review new products and technology advances and ensure best pricing and maximum ROI.


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Your Property's Talkability: Let's Give Them Something to Talk About!

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