D365 CE and CRM
Majority of CRM systems have duplicate data to one degree or another, that is no mystery! Drawing on years of focusing on this particular element of CRM data quality, we look at the cause and effect (including GDPR compliance issues) of this topic. We will cover how to design out duplicate data - ok reduce the risks of adding duplicate data. What processes might you put in place to reduce it, how to address it if you have it. Duplicate data management starts with policies and processes, and with a little help from technology you can deal with this issue, improving user adoption and customer satisfaction.