Today there are more than 7,000 marketing technology software vendors, which offer tools for website content management, CRM, marketing automation, email marketing, social media management, content marketing, SEO, and collaboration among others.
Join our panel of industry insiders and subject matter experts for a guided Q&A panel on adopting and leveraging marketing technology—or MarTech. Learn how A/E/C firms are using these tools to drive marketing results and business growth. Some of the topics we’ll discuss include: what’s relevant for the industry, how to be strategic when assembling your marketing “stack,” tips for evaluating and selecting the right software, making the business case for budget, demonstrating ROI, developing processes and procedures, and when to bring in an outside consultant.
This interactive session will provide the perfect boost of insights and innovative ideas to keep busy A/E/C marketers up with the ever-changing marketing technology landscape.
M-Live! (new this year)
Have you ever thought it would be exciting to attend a live talk show? Now’s your chance! These new talk-show-style
panel discussions will guide you through the intricacies of attracting the best and brightest talent, guiding your company to
greater success via lessons learned from leadership stars. Attend sessions to help you take your business to the next level
with cutting-edge technology, break into the difficult federal market, and harness the skills of your technical and marketing
staff to create a powerful, unstoppable team. Audience participation in these discussions is highly encouraged.