Are you considering using more content marketing this year, but could use a little direction on exactly how to get started? Then this session is for you. During this workshop, we’ll outline the steps and best practices about how you can plan and implement your content marketing strategy within the constraints of your current tasks.
In the 9 a.m. Session A: Planning Your Content Strategy, we’ll discuss how to gain leadership buy-in, establish key performance indicators, and set goals.
In the 10:15 a.m. Session B: Planning Implementation, we'll apply our learnings to the actual implementation of these goals through interactive exercises, and discussion.
If you’re convinced of content marketing, but not sure where to go with it, here’s a great starting point.