In many ways, marketing is about creating "green light moments," that instant when someone suddenly says “YES” to something new, like a change in thinking or behavior. The bad news? People don't like to change, so that change often ends at a mental red light. But there's a simple strategy for making that change easier, and for turning those mental red lights green.
Join 20-year brand and message strategist and former TEDx Executive Producer Tamsen Webster as she explains how to do just that.