We spend the majority of our days with our work family. For marketers, much of this time is spent with our technical counterparts. Just like at home, if your family is communicating better, life is better. But when communication breaks down, resentments are held onto, and relationships grow apart.
Join us for this M Live! session where we will discuss the relationship between marketing and technical staff from the perspective of both sides, drawing stories from real life and techniques that create mutual success.
Deirdre Gilmore (marketing and BD professional) and Andrew Gilmore (professional engineer) have been a team at work (having worked at two firms together) and at home for over 15 years. During this time, they have discovered how to appreciate and promote each other to gain the required respect, knowledge, and resolution techniques to make their relationship flourish professionally and personally.
Misty Turley (marketing and BD professional) and Brad Thurman (professional engineer) are also industry veterans who have spent their fair share of time in these challenging relationships.
M-Live! (new this year)
Have you ever thought it would be exciting to attend a live talk show? Now’s your chance! These new talk-show-style
panel discussions will guide you through the intricacies of attracting the best and brightest talent, guiding your company to
greater success via lessons learned from leadership stars. Attend sessions to help you take your business to the next level
with cutting-edge technology, break into the difficult federal market, and harness the skills of your technical and marketing
staff to create a powerful, unstoppable team. Audience participation in these discussions is highly encouraged.