Build Your Firm
Marketing has shifted from a feel-good field of branding and awareness to a more scientific, data-driven field. Firm leadership is asking for precise metrics, insights, and measurements. We know that this involves setting KPIs and marketing dashboards. But marketers are often are stuck applying it to A/E/C industry specifics, tracking down all the information, designing the data to be concise yet informative, and making them useful to decision makers.
In this session, we'll introduce the general marketing KPI metrics relevant to the A/E/C industries and break down the information sources. Then, we will show you how to organize and visualize this information using marketing dashboards as well as adjust for different leadership functions. Finally, we'll showcase some best practices and explore different technology options to help you quickly and easily develop your marketing dashboard.