Build Your Firm
Top firms in the A/E/C industries these days are selling big ideas, and not just through a portfolio of projects. They're setting themselves apart through thought leadership. While it's critical to do great work and tell your target audiences about it, it's equally important to highlight your expertise as a way to build your reputation, increase visibility, and put your firm ahead in a crowded marketplace. In a world of sound bites and tweets, content is still king. While it might seem daunting to motivate your professional staff, you can develop a culture of thought leadership in your firm by taking a series of incremental steps. In this seminar, the presenters will walk you through the process for developing designers and technical experts into great communicators that can propel you from satisfactory to sensational. Using one firm as a case study, we'll show you the simple ways you can build a successful program by: developing relevant topics, getting your technical and professional staff on board with the program, helping them to provide content and write articles, finding the media outlets that will be receptive to your content, and promoting results.