The rise of online review sites has enabled the individual consumer to share their experiences with the world. What story about you are they telling? During this program, we will discuss the psychology of internet reviews. We will review how our prospective patients feel about them and what literature is available from academia. A thorough discussion of which websites are most important and impactful for dental practices will occur. The group will also review the systems and scripting needed to incorporate into our practices to ensure success in getting our patients to leave positive reviews. A significant portion of the program will also be devoted to how we should handle responding to a negative review should one occur. This fast-paced, enlightening program is sure to help demystify the world of online reviews in fun & casual manner!