Director of Advertising
A. Bright Idea Advertising and PR
Bel Air, MD
Katie MacNichol is a strong advertising and marketing professional with over seven years of experience in communications. As Director of Advertising, Ms. MacNichol conducts media planning and placement in radio, television, print, digital and out-of-home. This includes media negotiations, placements, creative development, trafficking, monitoring and reporting. She also works with the Visual team to develop concepts and copy for advertising and marketing materials, including brochures, posters, social media, newsletters, marketing plans, websites and other collateral. Ms. MacNichol has collaborated with several funded DEA 360 cities to develop and implement tailored media strategies to support their community outreach activities. Ms. MacNichol has a Towson University, Bachelor of Science in Mass Communication concentration in Public Relations and Advertising from Towson University and a Master of Arts, Strategic Communications from Johns Hopkins University.
Tuesday, April 23
2:00 PM – 3:15 PM