The Drug Enforcement Administration (DEA) launched its 360 Strategy with the purpose of helping to end the deadly cycle of prescription opioid misuse and heroin use. A 360 Strategy city aims to address its opioid misuse and heroin use issues from three perspectives: law enforcement, diversion control, and community outreach. While DEA has long-standing expertise in law enforcement and diversion control, they recognize that community outreach and prevention support are a critical component to a well-rounded approach to support cities who are affected by the opioid crisis. The community outreach component of the 360 Strategy aims to support the development/maintenance of relationships with stakeholders, including prevention and treatment organizations; provide educational and training opportunities; and improve community awareness about the opioid misuse and heroin use crisis and resources.
This session will focus on lessons learned related to community outreach and messaging across three funded cities: Milwaukee, Wisconsin; Manchester, New Hampshire; and Charleston, West Virginia. The 360 Strategy’s community outreach component capitalizes on strategies for engagement and outreach including in-person events such as summits/trainings, news coverage, social media, digital advertising, and websites. Based on their experience implementing DEA 360, presenters will discuss messaging across these four types of media, including the importance of recognizing the culture and context of the community when developing messages, maximizing local channels of communication (radio, in-person events), and considerations for branding and technology (websites, social media) in outreach activities.
This session is accredited for the following accreditation types: CME, CNE, CPE, APA, AAFP, AAHCPAD*, NAADAC*, ASWB,* GA Bar, GA POST.
*State and provincial regulatory boards have the final authority to determine whether an individual course may be accepted for continuing education credit.