Track 1: Building and Sustaining Resilient Communities
Part A: What does the public want to know about an infectious disease threat? Information needs during the Zika outbreak.
Using Zika-related research, the session will unpack public communication needs during an emerging outbreak. Participants will share experiences and consider implications of studies of inquiries sent to CDC’s national call center during the outbreak and comments shared in focus groups on Zika topics (reproductive decision-making, aerial spraying).
Part B: Communication About Disease Outbreaks in an Environment of Misinformation
This session will explore characteristics of misinformation during an emerging outbreak (i.e Ebola), describing characteristics of sources of misinformation, common factors that cause misinformation to spread, and types of messages could be expected during future outbreaks. Group discussion of recommendations to counter misinformation will follow.