2019 PharmSci 360
The Curse of Knowledge will kill your progress more rapidly than a failed experiment. Scientists who want to build effective relationships with clients and partners must speak their language in order to communicate their own research effectively.
This hands-on interactive session will give scientists and researchers an inside look at how to speak the language of the clients and partners they hope to work with, which will lead to more effective meetings and presentations. They will learn how to make their science meaningful to a variety of audiences and know what questions to ask before every meeting to ensure that they are prepared with the best information for the specific audience. We will practice with examples from the audience to illustrate how reframing a statement, using the assertion-evidence technique, and observing the audience engagement are all critical elements of sharing your science successfully.