International Enrollment Management (IEM)

Sessions

Strategic Communication Methods and Partnerships for International Student Recruitment

Arizona State University, in partnership with Kaplan International presents on international student recruitment communication and marketing methods. Topics include:

Brand awareness
Communication and marketing strategies
Content creation methods
Using data to measure success and change strategy
Using partnerships to expand your reach

This information is for IEM professionals looking to streamline their communication efforts for more effective and targeted recruitment strategies.

Learning Objectives:

• use these tools to create their own strategic communication strategy to recruit and enroll international students to their university, college or program.
• identify tools and procedures for creating meaningful content to use in communication strategies for recruiting international students.
• conduct data testing of current communications to measure success or change communication strategy.
• identify the use of international partnerships to increase brand awareness and communications/marketing outreach to prospective international students.

Chair(s)

• 

  Brianna Prime, M.Ed

  International Communications Manager
  Arizona State University

Co-Presenter(s)

• 

  Angela Van Dyck

  Head of US Product Marketing
  Kaplan International