International Enrollment Management (IEM)


Strategic Communication Methods and Partnerships for International Student Recruitment

Wednesday, October 16
2:00 PM - 3:15 PM
Location: Sinclair

Arizona State University, in partnership with Kaplan International presents on international student recruitment communication and marketing methods. Topics include:

Brand awareness
Communication and marketing strategies
Content creation methods
Using data to measure success and change strategy
Using partnerships to expand your reach

This information is for IEM professionals looking to streamline their communication efforts for more effective and targeted recruitment strategies.

Learning Objectives:

Brianna Prime, M.Ed

International Communications Manager
Arizona State University

Brianna Prime manages all communications and marketing strategy for international student recruitment at ASU. Her love for international higher ed began at Temple University in undergrad. She participated in 3 study abroad programs: a study in Dublin, Ireland, a home-stay in Heredia, Costa Rica, and a marketing internship in Barcelona, Spain. For 2.5 years, Brianna was working at Temple's Study Away Office and 1 year at the Children's Hospital of Philadelphia in community events. In 2014, she moved to Arizona to work with Tier-5 visa sponsorship, then started her career with ASU in 2016 completing her M.Ed in April 2018.


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Angela L. Van Dyck

Head of US Product Marketing
Kaplan International

Angela Van Dyck's 17 years in higher education marketing began at University of Sussex (UK). Over the past decade, she's worked with 20+ US and Canadian universities through international recruitment partnerships. Moving from England to California in 2009, she developed a solid understanding of US education from the perspective of being educated in a different system. This insight proves valuable when promoting North American universities within the competitive landscape of international student recruitment. Angela holds BS Electronic Imaging and Media Communications from University of Bradford (UK). She now manages cross-media marketing and communications for multiple audiences in global target markets.


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Strategic Communication Methods and Partnerships for International Student Recruitment


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