International Enrollment Management (IEM)

Sessions

How to Effectively Use Email Marketing in Your Recruitment Strategy

Wednesday, October 16
10:45 AM - 12:00 PM
Location: Wind River

Timing and messaging are key when it comes to leveraging an email marketing recruitment strategy. In this session we will cover when and how to email prospective students, including the key parts of an email that can make or break its success. We will provide examples of real emails that have had high engagement rates, tips to get an email marketing series in place, and ways to evaluate and improve your current email marketing plan.

Learning Objectives:

Elyse Achenbach

Coordinator of International Student Services and Enrollment
Southwestern College

Elyse Achenbach has been the Coordinator for International Student Services and Enrollment at Southwestern College since 2017. There she works as the sole representative for all prospective and current international students, oversees international and domestic students' safety and well-being in a residence hall as the resident director and is the staff advisor for the international student group, InterAct. This past May she helped to set up a new school partnership with Olympic College of Nanjing Sport Institute in Nanjing, China. She is also currently working on her Master's degree in Business Administration.

Presentation(s):

Send Email for Elyse Achenbach

Bryanna Davis

Director
InternationalStudent.Com

Bryanna joined the company in 2011 after returning to the United States from Beijing, China. Her interest in international education, sparked initially by her own study abroad experience in Wales, led her to the company. Now living in Florida, Bryanna is originally from Missouri and is a graduate of the University of Central Missouri.

Presentation(s):

Send Email for Bryanna Davis


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How to Effectively Use Email Marketing in Your Recruitment Strategy



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