Healthy Behaviors and Choices (e.g. Fitness, Tobacco, Opioids, Nutrition)
Sharing Session - 60 Minutes
Health officials make decisions everyday on how to best allocate resources, engage communities, and improve public health outcomes – all of which can be informed by data. In response to data showing Florida was among the top three states leading the nation in the increase of traffic fatalities related to impaired driving, the state implemented a Drive Sober or Get Pulled Over media campaign in 2011. Building upon the initial campaign, the Public Opinion Research Laboratory (PORL) recently conducted polls to measure attitudes and awareness concerning the media campaign, general driving habits, and driving habits after consuming alcohol. In this session, you will learn how PORL’s research, weighted to the latest demographic data from the U.S. Census Bureau, are being used to improve messaging strategies across the state.
To complement the case study, this session will also prepare attendees for the future of accessing Census data for public health research. As the 2020 Census approaches, the Census Bureau is developing a new dissemination platform to provide a more intuitive, streamlined experience to access all data and content. We will provide a live demonstration of the new site on data.census.gov, designed as a preview for users to provide feedback. Attendees will learn about the vision driving this change, and explore the platform’s latest tables, maps, and data visualizations in an easily digestible format.