Drawing on the concept of aesthetic labour, this paper examines how skill training programmes in the organised retail industries in Kolkata, India, modulate underclass female service worker-bodies, in order to align them with the corporeal ideals of a globally fetishised consumer-citizenship aesthetics. Such training regimes are necessitated by a newly emerging urban service labour market in India associated with spaces such as shopping malls and upscale cafes in India. Applicants for the entry-level jobs in these spaces in cities such as Kolkata are often young women from economically underprivileged backgrounds, who are routinely viewed as being ‘deficient’ in basic social, communicational, and cultural norms. This necessitates a re-fashioning of the workers’ personhood by changing their bodily deportments, hygiene standards, communicational skills, and social etiquettes in order to access the service labour market. Yet, there is little sustained examination of the impact of such skill training on the everyday lives of young female employees, who are caught between aspirations for corporate social mobility on one hand and the vagaries of their personal lives marked by poverty, low wages, and socio-economic precariousness on the other. Based on a two-year ethnography in shopping malls in Kolkata, this study proposes that while female service workers may learn to inhabit consumerist spaces, such as shopping malls, through a learnt performance of embodied consumer cosmopolitanism under aesthetic labour regimes, their class backgrounds continue to produce frictions, restrictions, and moral surveillance.