A widening income gap, especially between rural and urban areas, has become an important social issue in China. The following paper investigates how grassroots rural farmers initiatives employ new eco-innovative methods to bridge the divide between urban and rural interests. Considering the increasing demand for organic food in cities and the loss of confidence of consumers in the actual food supply chain, the paper explores how extra-rural and global relations are being put into use by rural farmers to get to urban eaters without large vertically or horizontally integrated corporate structures. By taking Rainbow of Hope, a farmer’s cooperative (non-profit) located in Hunan, as a study case, we assess why they are scaling and/or rescaling their spatial focus within trans-local and trans-national networks. Of particular interest is how they focus on their networked relations that expand beyond the city itself to different scales and places. We argue that a multi-scalar articulation (individual-local-regional-(inter)national) is used in order to legitimize the organization’s goals through which their interests and autonomy are protected.