Level of Complexity: Intermediate
Planners see clients through a lens shaped by their own life experience and training. Often the model is a (white) HNW family that is not representative of most families. Different cultures and value systems impact a client’s financial decisions and for many clients, political and financial systems along with cultural differences have left them AUM-light. In this session, we explain how financial goal prioritization and decision making intersects with one's societal and cultural upbringing. Also, we will discuss how non-traditional business models can profitably serve the AUM-light client and can grow your practice.