Level of Complexity: Intermediate
As the financial services industry continues to change and become more and more complex, the need to… stand out… in our client’s minds becomes more and more important. Branding, differentiation, pricing that is competitive and profitable - all important considerations. But in the end these things alone will not create the lasting impression we want from our clients. It is the client’s experience where we have the opportunity – good or bad – to create that lasting impression. When done well, we create something memorable for the client and drive loyalty for our brand.