Level of Complexity: Intermediate
Working with diverse groups continue to be a challenge in the financial planning profession. There is a belief that affinity drives the decisions to seek financial advice. However, the moderating factor may be trust itself. This session explores how trust may affect help seeking behavior among minority groups. In addition to this, the session will also explore how trust affects the willingness to implement investment strategies among minority groups. The session will end with recommendations on how practitioners can build trust with diverse (minority groups) prospects and clients and improve the lines of communication.