Median duration of home ownership in the US is 13.3 years and refurbishment cycles for most commercial & hospitality sector spaces is 15-years – and yet client material selection analysis rarely takes those facts into account. In this session we will explore in detail the merits and drawbacks of several popular cladding choices such as ceramics, natural stone, hardwood, LVT, laminate, vinyl and broadloom. The intent is to take a broad, or wholistic, approach to our analysis to create a conversational checklist for use in future client discussions. From carbon footprint to ease of ownership to replacement frequency – there are multiple arenas to consider the wholistic costs of a product decision over the average timespan of investment. An apple to apple comparison is what clients truly need to make the right choices for the long-game so let’s create a level playing field together to help them see what is the best wholistic choice.