With the rapid pace of innovation in the ceramic industry it’s easy to miss some crucial developments and have some blind spots in your specifications. This hands-on session featuring samples & discussion will bring us all up to speed and comfortability with the latest product offerings and how to utilize them to the best effect in specifications. With key foci for clients today being health, safety, ROI & ease of ownership – ceramic products are usually the best option for many projects. Oftentimes it is our clients, their builder or other project stakeholders that need to be gently educated and guided to select ceramic tile for the given task. Of late, the specter of LVT and other lower installed-cost choices are lulling clients into selecting material ill-suited to offer a complete and lifelong solution. We will explore the myriad of options today in thickness, scale and performance at your disposal to ensure that you’re taking full advantage of modern tile in your specs and realizing the benefits in your budgets; Delve into a designer’s perspective to realize the potential modern ceramics provide in functionality, ease of ownership and pure aesthetic freedom; finally we will review certification programs, industry standards initiatives and factory data sheets to help clear the waters on what is truly important to a successful ceramic project and why.