Compost Uses and Markets
Compost Uses and Markets: Step It Up a Notch
Ron Alexander
President
R. Alexander Associates, Inc.
Apex, North Carolina
Product Branding to Assist in Compost Marketing” – Generating revenue through compost marketing is key to creating a sustainable composting business. Composts are marketed as more commoditized products, and they are marketed as branded products.
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising.
Branding can provide many benefits, including increased value and assuredly of sale. However, there are important and pragmatic steps to take in order to properly brand. These steps, as well as examples of good branding in the composting industry will be discussed.