On September 20th, 2013, a University of Wisconsin-La Crosse music professor went into sudden cardiac arrest (SCA). Officer Pehl, a UW-La Crosse Police Officer, was the first responder on scene. He deployed an AED and performed CPR until medical personnel arrived. The patient was successfully saved. What happened next was the start of a 4-year project that dramatically improved the chances of survival from SCA on the campus. Officer Pehl’s self-initiated work occurred after studying the event and the overall safety and preparedness of the campus. He was shocked to find that for the size of the campus, it was only covered by seven placed AED’s. The University has a resident student population of approximately 3500 students that live on campus and a daily population of approximately 6000. The newly completed building that the incident occurred in did not have an AED in it. Through Officer Pehl’s determined vision, he was able to identify and work with numerous groups on campus to make his vision a reality. Through countless meetings and presentations, Officer Pehl continued to advocate for more AED’s on campus along with a better training and marketing plan. Through his efforts, 34 AED’s were purchased and placed around campus. Each residence hall and each academic building now has at least one AED in them. Some of the larger buildings have two. Placing the AED’s was not enough though. He knew that people had to be properly trained and know where the AED’s were located. Through his diligent work, he met with numerous groups that had governance over various university employees. Officer Pehl was able to persuade those groups to use training money so employees could take CPR and AED training at no cost to the employee. The Chancellor even signed off on a resolution that allowed them to take the training while at work to encourage more people to take the training. Through fees for the course, the AED program is close to being self-sustaining to ensure replacement pads and batteries are available for years to come. To date Officer Pehl has trained over 500 people in CPR and AED use. The last part of his initiative that he identified was getting the word out about training and the locations of the AEDs. He worked with the University’s marketing office to redesign the main university map. People can now click on a building that is on the main map. When they do, a descriptor and photo of the AED location is displayed. Officer Pehl also worked with Tri-State Ambulance, the local sponsor of PulsePoint, to mark and input all of the placed AED’s into the PulsePoint app. His presentation is an informative and inspiring discussion about the challenges that he identified and overcame. It shows how our actions today have a ripple effect far into the future. This project was truly a collaborative effort. He hopes to inspire people to identify not only improvements and challenges, but also identify partners to help improve or start their own programs. Officer Pehl provides his presentation in a fun and thought provoking manner that will keep the audience interested and entertained. The presentation ends with a surprise that is revealed to the audience. On the 4th anniversary of the SCA event, the professor who suffered SCA started teaching Officer Pehl’s daughter violin lessons. A truly remarkable tale about why improving the survival from SCA today can have a lasting effect into the future.