Context: Effective health communication and engagement in helping behaviors during an emergency is critically important. One way to increase communication effectiveness and engage shareholders is via the use of infographics.
Objective: Explore the use of infographics as training tools, examine standard infographic types and investigate what comprises a powerful infographic for learning and how this medium influences emergency cardiac care and first aid education.
Background: Infographics are an educational medium to provide information that can be targeted for a diverse American population with highly variable literacy skills. The National Assessment of Adult Literacy (NAAL) found over a third of United States adults have basic or below basic health literacy skills, and 14% of American adults could only understand simple text(s)(1). Even those who possessed higher health literacy skills preferred shorter, simpler messages.(2)
Description: Infographics use prominent visual representations of information intended to illustrate information efficiently and effectively using various visuals such as texts, pictures, drawings, diagrams, graphs, etc.(3) Infographics are advantageous in learning because of their power to improve comprehension through visual observations of patterns and trends while feeding into the learners’ natural tendency to learn via interacting with small, but tangible pieces of information. A good infographic reinforces to learners’ that their conclusion about a topic should be grounded in evidence and by challenging their ability to organize a hierarchy of systems, ie., the ability to tell what pieces of information are the most important. These can have the greatest impact during an emergency in the case of first aid.
Clinical Advantage(s): Evidence suggests that infographics support learning transfer and knowledge retention(4) with different thinking styles(5), assists learners to become actively involved in the learning process, lead to permanent learning(6), supports the development of creative and productive learning activities while improving understanding and concentration during a learning session.(7)
Conclusion(s): Infographics can be a powerful educational tool to influence CPR and first aid education as a educational tool by (1) communicate a consistent message, (2) present a lot of data or information in a way that is compact and easy to comprehend, (3) to analyze data in order to discover cause-and-effect relationships, and (4) to periodically monitor the route of specific parameters.
1. Serkan Y. Infographics for educational purposes: their structure, properties, and reader approaches. TOJET. 2016;15(3):98-110.
2. U.S. Department of Education (2006). The health literacy of America’s adults: results from the 2003 national assessment of adult literacy. Available at: http://nces.ed.gov/pubsearch/pubsinfo.asp?pubid=2006483. Retrieved on October 17, 2017.
3. Rex K. Infographics as teaching tools. Available at: https://www.insynctraining.com/external/BYTE/09062016/Geeky%20Girl%20Karin%20Rex%20Infographics%20BYTE%20Handout.pdf
4. Borkin, MA, et al. What makes a visualization memorable? IEEE Transactions On Visualization And Computer Graphics. 2013;12(19):2306-2315.
5. William MF. Diversity, thinking styles, and infographics. Paper presented at 12th International Conference of Women in Engineering, Science and Technology, Ottawa July 27-31 2002). Available at: http://www.mun.ca/cwse/icwes_infographics.pdf.
6. Taner C. Effects of infographics on students achievement and attitude towards geography lessons. J Educ and Learning. 2016;5(1):154-166.
7. Noh MAM. et al. The use of infographics as a tool for facilitating learning. In: Hassan O., Abidin S., Legino R., Anwar R., Kamaruzaman M. (eds) International Colloquium of Art and Design Education Research (i-CADER 2014). Springer, Singapore; 2015.