Community/Survivor: Prepare, Respond, Survive & Thrive
Learn about a national movement based on consumer research urging the public to learn CPR and using an AED. See why dozens of organizations have joined the campaign that might be right for your community, too.
Sudden Cardiac Arrest (SCA) is a public health crisis— affecting more than 356,000 people outside hospitals each year, including over 7,000 youth under age 18—but death can be averted if people nearby act quickly. Today, only one in 10 victims survives, but with quick CPR and use of an AED, five in 10 victims can survive.
To address this public health crisis, Parent Heart Watch and the Sudden Cardiac Arrest Foundation jointly launched the Call-Push-Shock campaign, which urges the public to learn CPR and how to use an AED—and to act quickly in cases of out-of-hospital cardiac arrest. Twenty-four other organizations have since joined the national movement.
The Call-Push-Shock campaign aligns with the 2015 recommendations of the Institute of Medicine to strengthen stakeholder collaboration and cultivate a culture of action through public awareness and training that features simple, unified messaging.
The campaign leverages results of a national study conducted for the Sudden Cardiac Arrest Foundation by global consumer research firm StrataVerve. Findings indicate most Americans are unfamiliar with sudden cardiac arrest and the critical importance of immediate bystander intervention. However, when presented with a clear explanation of SCA, both the perceived importance of learning CPR and AED skills—and the likelihood to give CPR or use an AED in an emergency—jump significantly.
In addition, research on messaging options, developed in partnership with the National Cardiac Arrest Collaborative, found two messages--one with a rational impact, another with an emotional connection--rose to the top. These were applied to the Call-Push-Shock campaign
The presentation will include:
• An overview of the national consumer messaging study, including interviews from research subjects recorded on video
• Key messages that resonate with the public and motivate laypersons to act
• An explanation of sudden cardiac arrest, verified by consumer research, and recommended for universal use
• Campaign features, including lifesaving steps
• New Spanish language version
• Campaign analytics and impact
• The power of collaboration, i.e., the rationale for working together, rather than in silos.
Presenters will facilitate a group discussion about Call-Push-Shock and next steps for advancing a national movement.