.jpg "Sheila Shaffie photo")
The objective of this presentation is to outline the critical interdependency of a Digital Transformation strategy and the Customer Experience (CX). CX is a key differentiator for most brands. And with shifting customer expectations, Digital Transformation and its enablers like Robotic Process Automation, AI, and Workflow allow for the re-imagination of a new experience. To develop a transformation strategy without the lens of CX will prove to be a costly and suboptimal endeavor.